Saturday, August 2, 2008

A YAP Bio: The Beginning (a.k.a. Why the Arts?)

Sarah Ewing started her advertising career as a five year-old belting jingles at family gatherings, holidays, and the always-popular public arenas. She graduated from the University of Notre Dame in 2004 with a BBA in marketing, a minor in music, and a dream of working in music business. Little did Sarah realize how the online marketing world would transport her career, byte by byte. She launched her marketing career composing email blasts, analyzing web impact of offline marketing initiatives, and launching national musical theatre tours at Kansas City's Starlight Theatre. The luck of the Irish whisked her across the Atlantic to Export Edge Services Inc. in Dublin, Ireland. However, Sarah did not need luck to utilize direct online marketing, website restructuring, and client management skills in a strategically crafted marketing program that acquired new multinational corporate accounts and doubled the company's net income. She simultaneously obtained a Professional Diploma in Global Trade & e-Business, winning the prize for the Best Business Information Systems student in Ireland in 2005. It was this successful passion for international online marketing that landed her Adwords Coordinator position at Google. Adding SEM to her web portfolio of marketing tricks, Sarah led and trained teams on effectively managing, optimizing, and cultivating a $2B AdWords account portfolio.
Sarah Ewing recently completed her MBA with high honors in 2008 from the University of Notre Dame Mendoza College of Business and is actively pursuing a career in digital advertising.

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